PROJECT OVERVIEW
This campaign aims to promote Lil’ Orbits as an enjoyable brand that makes people happy, especially children, to make it known again.
For the concept of this project, I played with the idea of little fun that floats. I wanted it to look playful and attractive for children and trustworthy for parents. And to make this happen, I played with cartoon-style illustrations and blended them with actual images. I primarily used yellow to set a friendly and joyful tone and paired it with red to make it more striking and appetizing since it is a food brand.
